Why is Anchor Text Important?

[aurther11]

Search engines gather data by traveling around the web via links, jumping from page to page. Links are the lifeblood of a search engine and are used as key indicators for identifying the topics of the pages they're about to go to. If 100 sites link to a site with the link "Texas Architect" or similar words, the search engine can be fairly confident that the site is about an architect in Texas.

[ysrraihan]

Unknown to many bloggers, these words actually have an affect on how search engines perceive the link’s value. In fact, it’s well-known in SEO expert circles that anchor text is the top one or two factors that determine how you rank.

[techie]

Hi,

Internal linking is one of the easiest things that you can do. Since it is your website, you have control over it. The thing to keep in mind is that when you are using your internal linking, it should still make sense to your users and to the bots. Use it when you can, and keep using it. It is the same as any other anchor text and that it carries a lot of weight with the search engines.



Thanks,
Techie

[Johnny]

Anchor text, or the text used when linking to other sites, is very important in search engine optimization. Search engines use anchor text to try to determine what a site is about, so it's important to have relevant words, especially your target keywords and/or keyphrase, as the anchor text of all incoming links to your site.

[Steve Smith]

Anchor text is the keyword, keyword phrase or any other text you enter as the link text when creating a link in a web page or post and it is what you see highlighted so you know where to click on your link.

[Machostindia]

Anchor text is important because search engines use it in their algorithms to determine their rankings. Here’s how it works. Search engines are constantly checking the anchor text of your site. Each time you get a link from another site, the search engines will note the anchor text of that link. With each instance a word or phrase shows up in your anchor text, your chances improve for increasing your ranking for that word or phrase.

[jaysh4922]

After the Google Panda update anchor text is still just as important, BUT Google is looking much closer at backlinks. What appears to be happening is Google is looking at not only the anchor text of each link,Basically any anchor text optimization campaign would involve using keywords to link to pages having related content.

[rajdeep01]

Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web. Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. 'Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic.

[seofirst]

Anchor text is a visible text that you put the hyper link on. Your keyword should be the anchor text.

[guptaabhijit318]

Anchor Text is a click able text in a hyperlink from a webpage, and is one of the most important SEO factors you should take care of. Search engines like Google heavily weight its SERPs based on the anchor text of links to a page.

[Michael]

Anchor text is a clickable link which redirects on a web address after clicking by user. Search engine gives weightage to website which is linked to it.

[seofirst]

The importance is that you can utilize your keyword in the form of anchor text.

[bryanhammond]

I've been told I need to mix up my anchor text. For example, I should use my keyword roughly 1/2 the time as the anchor text, variations of the keyword 1/4 of the time and things like 'Click here...', 'Find out more...', 'Check it out...' 1/4 of the time.
Can anyone confirm if this is a good way to optimize?

[Michael]

Anchor text optimisation is very important SEO aspect for interlinking a website. One must have to use website keywords while doing anchor text optimisation instead of using "click here" and "read more" etc.

[bevin.ryan1]

Anchor Text is the hyperlinked Text you can see on the webpage. Search Engines use Anchor Text to help them image out what the hyprelinked page is about. To get anchor text backlinks with relevant pharages in the anchor text is more important if you want to Search Engines to rank you for the particular keyword. As a matter of fact Anchor text is more important fact in ranking a page that pages can rank for keyword even when that keyword doesn't appear in the URL on the page.

[ancy]

Recently, Google has announced that it will gradually reduce its dependence on anchor text until it has minimal effect. Lots of sources have given infographs about the future of SEO factors – and it clearly shows that anchor text is in rapid decline.So I thinks its not a major subject as SEO traffic prespective. :cool:

[Trish0102]

Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web. Search engines use this text to help determine the subject matter of the linked-to document.

[Markyarnell08]

That's the reason why SEO marketers hold keywords as top priority. Search engines use keywords as basis when categorizing websites or webpages in their database. This makes it easy for crawlers to direct searchers to webpages which may cater to the latter's needs.

[kurt harris]

Anchor text is a click able item, which helps you to directly go to the link, it is often shown in different color, mostly blue.

[susansmith001]

The main purpose of generating can anchor text pointing towards your website is to build links. But there is one thing you must consider in mind before creating a backlink towards your website is that the backlink you create pointing towards your website must contain an rel=do follow attribute because do-follow links are considered very important in order to create backlinks because they pass link juice and these links are recognized by Google.

[mike84]

Very helpful